Pretty quickly, I stopped seeing the company as an engine of community. Instead, I saw it as a mythmaker offering only an illusion of belonging and meeting its customers' desire for connections in form, maybe, but surely not in substance. Once I came to this conclusion, I started to dig deeper into the company's other promises--great working conditions, musical discovery, fair treatment of farmer, and concern for the environment. Every time I went excavating, the stories turned out to be more complex, more heavily edited, and more ambiguous than I had first thought. Each time, it became clear that Starbucks fulfilled its many promises only in the thinnest, most transitory of ways and that people's desires went largely unfulfilled.— Bryant Simon ✦ Customize This Card SAVE: .PNG .JPG .SVG COPY DESIGN: ✦ EXTREME MIX THEME PATTERN FRAME CUSTOM BG: UPLOAD IMAGE ✕ CLEAR DIM: FONT: Playfair Display Cinzel Royal Cormorant EB Garamond Lora Editorial Merriweather Baskerville Roboto Slab Montserrat Raleway Oswald Bold Lato Clean Great Vibes Dancing Script Pacifico Caveat Brush Amatic SC RATIO: Auto Fit 4:5 Portrait 1:1 Square 5:4 Classic 16:9 Wide 9:16 Story 3:4 Poster RES: 1x Standard 2x HD (1080p) 3x Ultra (4K) 4x Extreme Print BG PAT TEXT FRAME Pretty quickly, I stopped seeing the company as an engine of community. Instead, I saw it as a mythmaker offering only an illusion of belonging and meeting its customers' desire for connections in form, maybe, but surely not in substance. Once I came to this conclusion, I started to dig deeper into the company's other promises--great working conditions, musical discovery, fair treatment of farmer, and concern for the environment. Every time I went excavating, the stories turned out to be more complex, more heavily edited, and more ambiguous than I had first thought. Each time, it became clear that Starbucks fulfilled its many promises only in the thinnest, most transitory of ways and that people's desires went largely unfulfilled.— Bryant Simon