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“Sleep is the multiplier of energy.”

— David Hieatt

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“Sleep is the multiplier of energy.”
— David Hieatt

“The real badge of honour at work is not to work longer than anyone else, but to work smarter than anyone else.”

— David Hieatt

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“The real badge of honour at work is not to work longer than anyone else, but to work smarter than anyone else.”
— David Hieatt

“A brand is a story. And you have to tell it well. The good news in this connected world great stories travel fast. And, these days, they travel for free. So there has never been a better time or a cheaper time to start something.”

— David Hieatt

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“Self-imposed insanely impossible deadlines often help.”

— David Hieatt

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“Self-imposed insanely impossible deadlines often help.”
— David Hieatt

“There’s a point on a runway during take-o that a plane reaches V1 speed. Once it passes V1, it has reached the point of no return. The point where take-o cannot be aborted. It has to take o . Or crash. In order to determine its V1 speed every plane will factor in its weight, wind-speed, weather conditions, slope, length of runway etc. So although there’s not a physical line drawn on each runway, it’s there.”

— David Hieatt

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“99% of businesses fail for one reason. They never start.”

— David Hieatt

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“99% of businesses fail for one reason. They never start.”
— David Hieatt

“Do one thing well. It's enough.”

— David Hieatt

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“Do one thing well. It's enough.”
— David Hieatt

“Find a bigger enemy than just a rival brand. It can be bad design. It can be time. It can be pollution. It can be ugliness. It can be bad service. It can be landfill. It can be complexity. But pick your enemy well. It will drive you forward.”

— David Hieatt

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“Three factors must be present for meaningful organisational change to take place. These factors are:D= Dissatisfaction with how things are now. V= Vision of what is possible.F= First, concrete steps that can be takentowards the vision.If the product of these three factors is greater than R = Resistance then change is possible.”

— David Hieatt

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“The most important brands in the world make you feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above just to make a profit: They have a purpose. Yes, we admire the product they make. But the thing we love the most about them is the change they are making.”

— David Hieatt

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“Tomorrow your reputation has to be made again.”

— David Hieatt

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“Tomorrow your reputation has to be made again.”
— David Hieatt

“Hot passion is a bit like infatuation – it burns brightly, but fades quickly.”

— David Hieatt

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“Hot passion is a bit like infatuation – it burns brightly, but fades quickly.”
— David Hieatt