There's an old saying that great writing is simple but not easy, and so it is. The search for that one plain but inobvious [SIC] word that will do the work of five, the agony of untangling a complex idea that has become a mess of phrases in the writer's mind, the willingness to keep doing it over and over again until it is right--all of that plus some luck yields prose so clear that it seems a child could have written it.— William Souder ✦ Customize This Card SAVE: .PNG .JPG .SVG COPY DESIGN: ✦ EXTREME MIX THEME PATTERN FRAME CUSTOM BG: UPLOAD IMAGE ✕ CLEAR DIM: FONT: Playfair Display Cinzel Royal Cormorant EB Garamond Lora Editorial Merriweather Baskerville Roboto Slab Montserrat Raleway Oswald Bold Lato Clean Great Vibes Dancing Script Pacifico Caveat Brush Amatic SC RATIO: Auto Fit 4:5 Portrait 1:1 Square 5:4 Classic 16:9 Wide 9:16 Story 3:4 Poster RES: 1x Standard 2x HD (1080p) 3x Ultra (4K) 4x Extreme Print BG PAT TEXT FRAME There's an old saying that great writing is simple but not easy, and so it is. The search for that one plain but inobvious [SIC] word that will do the work of five, the agony of untangling a complex idea that has become a mess of phrases in the writer's mind, the willingness to keep doing it over and over again until it is right--all of that plus some luck yields prose so clear that it seems a child could have written it.— William Souder