“I believe consistency and orthogonality are tools of design, not the primary goal in design.”– Yukihiro Matsumoto Related Quotes “Biological engineering is not necessarily understanding systems but rather, I want to be able to design and build biological systems to perform particular applications.”– Drew Endy “I look at each episode in two ways – from a design standpoint and from an entertainment standpoint – this is TV, after all. We usually succeed on at least one of the levels.”– Douglas Wilson “Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.”– Steve Jobs